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Marketing Manager, B2C

Wonolo

Wonolo

Marketing & Communications
Canada · Remote
Posted on Thursday, June 13, 2024
Wonolo (Work Now Locally) is disrupting the $140BN temporary staffing industry. Founded in 2014, Wonolo's mission is to help people find consistent work. Through our two-sided tech marketplace, we connect hundreds of businesses in need of front-line workers with 2 million underemployed workers in local markets across the United States, within minutes. Wonolo recently raised $140M in growth funding which will continue to help us empower the in-demand workforce by democratizing access to flexible work, opportunities to learn new skills, a living wage, and comprehensive portable benefits and perks.
As a marketplace, Wonolo has two sides – demand, which acquires and grows companies needing workers (“Requestors”), and supply, which acquires and grows workers needing jobs (“Wonoloers”).
We are looking for a seasoned Marketing Manager that is user-obsessed and data-driven. You'll understand our ideal consumer profiles and target markets to help execute engaging campaigns that illustrate our unique value propositions. In this role, you will actively support full lifecycle campaigns across multiple channels, with a strong focus on testing.
Our marketing team prides itself on executing quickly, thinking proactively, and identifying gaps to optimize our performance. Reporting directly to the Senior Manager of B2C Marketing, you'll be part of a fast-growing marketing team that works closely with Product, Marketplace, and Operations teams on cross-functional projects. If you’re interested in joining a growing team within a mission-focused company to help the underemployed, join us!
We welcome qualified candidates located anywhere in the United States and Canada #LI-Remote.

What you'll do:

  • Build and execute B2C user acquisition strategy across paid channels (e.g., paid social, paid search) to accelerate marketing-sourced revenue and achieve business goals
  • Be responsible for the day-to-day execution, optimization, and reporting of paid campaigns on the full downstream impact in terms of pipeline, revenue generated, and customer acquisition cost (CAC).
  • Execute marketing campaigns to support the entire user journey across all organic and paid channels (e.g. emails, SMS, in-app, paid social, push notifications, etc.), with a strong focus on email.
  • Translate and present campaign performance metrics into actionable optimizations and leverage A/B testing to assess and enhance campaign effectiveness.
  • Collaborate with a wide range of stakeholders, including but not limited to Product, Marketplace, Operations, and Sales to achieve key business objectives
  • Monitor campaign performance trends, analyze & share results, and make optimization adjustments to meet team KPIs
  • Help ideate, draft, and create additional messaging & marketing collateral for all marketing channels

Who you are:

  • 5+ years of B2C marketing experience related to acquisition/growth, and lifecycle marketing
  • Obsessed with a user-first strategy and understanding their needs to drive engaging marketing campaigns.
  • Ruthlessly able to prioritize, communicate, and navigate stakeholder requests while maintaining strong cross-functional relationships
  • Consistent track record of driving results through hands-on management of paid channels like SEM, display, paid social, or offline media
  • Heavy quantitative focus, with a good understanding of OKRs, web analytics, tracking, tag management, and testing methodologies
  • Experience using and building reports in Excel or Google Sheets, Looker or Tableau, and Google Analytics
  • Can effectively convey updates, learnings, and recommendations to key stakeholders and functional leadership
  • Motivated, scrappy self-starter that gets the job done and is eager to learn new skills.
  • Enjoy learning new technologies, products, and systems quickly
  • A self-starter energized by collaborating in a fast-paced environment and taking the initiative with limited resources
  • You stay on top of Marketing and Advertising tech, trends, and news
  • You exercise judgment in selecting methods, evaluating, and adapting of complex techniques and evaluation criteria for obtaining results.
  • You demonstrate a substantial commitment to advancing representation and inclusion
  • If you have read up to this point, we hope you are excited about this opportunity to work at Wonolo! Even if your experience does not check every bullet point, we still highly encourage you to apply. The best hires do not always check off every box of a job description.

Pay Range:

  • The expected pay range for this position is $109,500-133,000/year. Please note that individual total compensation for this position will be determined at the Company's sole discretion and may vary based on several factors, including but not limited to, location, skill level, and years and depth of relevant experience. Additionally, this role is currently eligible to participate in Wonolo’s equity plan as well as a range of health and wellbeing, retirement savings, and other benefits within a holistic total rewards offering.

Benefits and Perks:

  • The opportunity for growth in a mission-driven and well-funded start-up
  • Meaningful equity
  • We pay 100% of the medical/dental/vision insurance premiums for you
  • Generous parental leave plan
  • Cell phone reimbursement and company laptop
  • Access to continued learning, unlimited access to Udemy for Business sponsored by Wonolo
  • Retirement plans as well as life and disability insurance
  • Access to no-cost on-demand mental health support, including counselling, mindfulness and meditation, and wellbeing courses
  • We encourage a healthy work-life balance and offer flexible schedules, an open vacation policy, and the ability to work from anywhere in the U.S. or Canada (no more commutes!)
  • Team outings, happy hours, company off-sites, and more!
About Wonolo:
Wonolo is a two-sided job marketplace that serves over 2 million front-line workers, providing them access to flexible and consistent job opportunities across the United States within minutes, at companies such as Peloton, Coca-Cola, Neiman Marcus, Papa John's, and thousands more.
We are a remote-first company with 200+ full-time employees, and quickly scaling our team within the United States, Canada, and Latin America. We are well-funded and backed by leading investors including Sequoia Capital, Bain Capital, and Leeds Illuminate, among others.
Learn more about us:
Commitment to Diversity, Inclusion, Equity, and Belonging
Wonolo welcomes you as you and celebrates our collective diversity. We work to serve the underserved, and we are built on the strength of our entire community. We are especially interested in candidates who represent different cultures, perspectives, and backgrounds as these empower our team to come together to make the best decisions and the biggest impact.
Wonolo is an equal-opportunity employer. We work to ensure all people feel supported, empowered, and connected at work. A big part of this effort is through our support for members and allies of Employee Resource Groups such as Whammies of Color and Allies at Wonolo (WoCAW), Women of Wonolo (WoW), Parents of Wonolo (PoW), and People Out at Wonolo and Allies (POWA). Individuals seeking to work at or with Wonolo are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity, or any other protected status under all applicable laws, regulations, and ordinances.
Wonolo Privacy Statement
By providing your personal information and/or submitting your application, you agree that Wonolo may use your personal information for the purposes of carrying out its recruitment and hiring process, which may include, but is not limited to, reviewing your qualifications, verifying your information, communicating with you about the recruitment process, and retaining your personal data as otherwise needed for recruitment-related activities.
Information you provide Wonolo as part of the recruitment process is accessible only to those Wonolo employees and other third-party service providers involved with Wonolo's recruitment, interview, and onboarding process. Wonolo does not disclose your personal information to any third party in a manner that would be considered a sale under applicable laws. By providing your personal information as an applicant for this position or any other position at Wonolo, you agree that your personal data may be transferred and/or disclosed to Wonolo's third-party providers. This may include transfers to servers and databases outside the country where you provided Wonolo with your personal data.
Wonolo does not accept agency or consulting resumes. Please do not forward resumes to our job postings, email alias, Wonolo employees or any other organization location. Wonolo is not responsible for any fees related to unsolicited resumes.