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Account-Based Marketing Manager (Manufacturing Focus)

Nikola Labs Inc.

Nikola Labs Inc.

Marketing & Communications
Remote · United States
Posted on Friday, January 12, 2024

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

We are seeking a highly motivated and skilled Account-Based Marketing Manager with a passion for creating and executing marketing strategies tailored to the unique needs of our manufacturing industry clients. The ideal candidate will play a pivotal role in engaging key accounts, strengthening customer relationships, and driving revenue growth through targeted marketing campaigns.

Key Responsibilities:

  • Account-Based Marketing Strategy: Develop and implement account-based marketing strategies that align with the company's goals and objectives for the manufacturing sector.
  • Client Segmentation: Collaborate with sales and product teams to identify high-value manufacturing industry accounts and create detailed account profiles.
  • Personalization: Craft personalized marketing content and campaigns for key accounts, ensuring messaging resonates with their specific needs and pain points.
  • Multi-Channel Campaigns: Plan, execute, and measure multi-channel marketing campaigns, incorporating digital, social, email, and offline tactics to reach target accounts effectively.
  • Content Development: Collaborate with content creators to produce industry-specific content that positions our IoT solutions as essential tools for manufacturing clients.
  • Data Analysis: Analyze data and metrics to assess campaign performance and adjust strategies accordingly to optimize results.
  • Marketing Technology: Utilize marketing automation and CRM tools to track, manage, and nurture key accounts effectively.
  • Collaboration: Work closely with the sales team to ensure alignment between marketing efforts and sales objectives, including lead generation and customer retention.
  • Customer Advocacy: Identify and cultivate customer advocates and references to strengthen the company's reputation in the manufacturing industry.
  • Budget Management: Manage the account-based marketing budget, ensuring cost-effective allocation of resources.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
  • 5+ years of marketing experience with a focus on account-based marketing, preferably in the manufacturing or IoT industry.
  • Profound understanding of the manufacturing sector, its challenges, and trends.
  • Proven experience in creating and executing successful account-based marketing campaigns.
  • Strong analytical skills to measure and report on campaign effectiveness.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing automation tools and CRM software.
  • Results-driven mindset with a focus on meeting or exceeding targets.

What We Offer:

AssetWatch is a remote-first rapidly growing startup providing a game changing condition monitoring platform and mobile experience in the industrial manufacturing space.

  • Competitive compensation package including share options.
  • Flexible work schedule
  • Full benefits and 401K
  • Opportunity to make a real impact every day
  • Opportunity to work with an exciting and growing team
  • Unlimited PTO

We have a distributed team that works remotely across locations in the United States. We are open to candidates from most states but collaboration within core working hours is required.