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Senior Copywriter, Brand Studio



Marketing & Communications
United States · Remote
Posted on Tuesday, June 25, 2024

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

As the Senior Copywriter, you will be responsible for crafting persuasive and effective copy that aligns with Motive's brand voice and resonates with our target audience. Working collaboratively with cross-functional teams, you will translate business objectives and user needs into compelling written content across various platforms. This role is crucial in developing impactful and scalable messaging that reinforces Motive's brand identity. In joining our growing brand studio, you’ll be the expert in owning our messaging, writing across deliverables, and

This role is remote and based in the US.

What You'll Do:

  • Collaborate with marketing strategists, designers, and business stakeholders to conceptualize and create engaging copy for a variety of channels, including video, campaigns, advertising, events, marketing materials, and more.
  • Maintain and uphold the consistency of Motive's brand voice across all communication channels.
  • Produce high-quality, error-free written content from concept to execution, ensuring it aligns with brand guidelines and resonates with the target audience.
  • Use data and insights to inform copy decisions, evaluate performance, and derive customer insights that contribute to business success.
  • Translate complex technical information into clear, accessible language for diverse audiences.
  • Effectively communicate and present copy concepts to internal stakeholders and cross-functional teams.
  • Manage multiple projects simultaneously, ensuring deadlines are met and maintaining high-quality standards.
  • Collaborate closely with designers and other team members to ensure alignment between visual and written elements.

What We're Looking For:

  • 5+ years of experience in copywriting, with a focus on digital platforms and marketing materials.
  • Proficiency in tools such as Google Docs, Microsoft Word, or other word processing software.
  • Exceptional writing and editing skills, with a keen eye for detail and a strong grasp of grammar and style.
  • Strong understanding of messaging hierarchy.
  • Experience collaborating with cross-functional teams, including designers, product managers, content creators, and engineers.
  • Up-to-date knowledge of industry trends, marketing techniques, and communication strategies.
  • A customer-centric mindset, understanding the principles of user-centered design.
  • Self-driven, proactive, and comfortable working in a remote team setting.
  • Knowledge of SEO principles and HTML is a plus.
  • Excellent organizational and project management skills.
  • Always paying attention to details, small things don’t slip by
  • Excellent written and verbal communication skills are a must
  • Ability to thrive in a fast-paced environment and adapt to changing priorities.
  • Always willing to advocate for your ideas
  • Self-driven to succeed and comfortable executing at a high level while working in an entirely remote team setting.

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting
Motive Perks & Benefits
The base compensation range for this role is:
$94,000$143,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.