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Senior Account Based Marketing Manager



Marketing & Communications
Posted on Friday, January 26, 2024

Who we are:

Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. Motive combines IoT hardware with AI-powered applications to connect and automate physical operations. Motive is one of the fastest-growing software companies in the world, serving more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery.

Motive is built on four foundational attributes; Own It, Less but Better, Build Trust, and Unlock Potential. This has taken our company to great heights, including being recognized by Fortune for Best Workplaces, Forbes Best Startup Employers, and Comparably for our Best Global Culture, Sales Team, Leadership Team, Career Growth, and CEO for Diversity. We’re proud to receive an employee net promoter score of 63 (according to Comparably) which places Motive in the top 5% of companies with 4,000 employees or more.

Today, our team is made up of more than 3,000 employees, located across the world, providing support to a wide range of customers. While most of our employees are remote, many have the opportunity to work on-site at any of our 8 global office locations. Visit our careers website to learn more about opportunities at Motive.

About the Role:

Motive is seeking to add to our high performing and rapidly expanding marketing team. We are looking for a collaborative and resourceful ABM professional to orchestrate, execute and manage account based programs, including 1:1, 1:Few, and 1:Many motions.

In this role, you will work closely with Field Marketing, Demand Generation, Product Marketing, Content Marketing, Customer Marketing, Event Marketing, Design, Marketing and Sales Operations, Digital Marketing, Analytics, Account Executives, Sales Development Reps, and Customer Success teams to ensure the activation of first-class, valuable, multi-channel, integrated campaigns for our target personas across various industries and segments (i.e. Mid-Market and Enterprise) - customers and prospects alike. You will have a high visibility, high impact role that identifies opportunities to improve best practices, internal processes, RevTech stack implementation/usage, and new logo and expansion pipeline/revenue generation and velocity, in order to achieve ABM scalability while Motive continues to grow as a whole.

This position requires the combination of exceptional communications skills, detailed project management ability, and a B2B SaaS marketing background, preferably enterprise-focused. Experience planning and executing digital and offline marketing campaigns and the ability to engage with sales professionals - from SDRs to VPs - internally and customers across multiple industries and personas externally, is critical to the success of this role.

What You'll Do:

  • Partner with multiple departments and stakeholders to propose, orchestrate, and manage 1:1, 1:Few, and 1:Many ABM programs.

  • Expand currently successful campaigns, test new strategies and tactics, and measure and merchandise the results internally, and scale or pivot accordingly.

  • Drive all aspects of ABM: personalized content creation, multi-channel activation, marketing and sales alignment, reporting and analytics, vendor management, project timelines, budget management and reconciliation.

  • Incorporate our RevTech stack and its power users into initiatives including 6sense, Marketo, Salesforce, Hushly, Qualified, LinkedIn, Sendoso, Goldcast, Pipeline intelligence, Conversational Email (Saleswhale)

  • Facilitate timely account engagement, lead management, impact measurement, and post-campaign reporting, sharing key insights and learnings from which the ABM campaign strategy can evolve.

  • Collaborate with SDRs, AEs, and CSMs to ensure efficient and effective sales and marketing efforts

  • Communicate with various external and internal groups to drive project plans and foster collaboration.

What We're Looking For:

  • Bachelor’s degree in marketing, communications, or related field.

  • 5+ years of B2B marketing or sales experience.

  • Excellent written/verbal communication and interpersonal skills, including executive presence.

  • Strong project management skills, ability to be on track for simultaneous events of varying scales and timelines.
  • Metrics driven, experience having pipeline building responsibility a plus.

  • Familiarity with B2B marketing channels and assets such as programmatic display/video, email, direct mail, content syndication, microsites/landing pages, chatbot experiences, website personalization, cadences/snippets/talking points, webinars, virtual events, etc.

  • Collaborative, creative, high energy, innovative, proactive, and resourceful.

  • Proven ability to thrive in a demanding, fast-paced environment.

  • Strong analytical and quantitative skills – strong problem solver who can analyze data and define solutions.

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting
Motive Perks & Benefits
The base compensation range for this role is:
$112,000$155,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.