Marketing Campaign Specialist

Impact In This Role
As a Marketing Campaign Specialist, you will be responsible for end-to-end campaign planning, execution, and monitoring of omni-channel marketing campaigns. Leveraging our Marketing Technology (Martech) stack you will have great decision-making capabilities as well as responsibilities to support the businesses financial targets. Work with a cross-department group across Marketing, Growth and Product teams to plan, build, deploy and improve campaigns. This includes single-send campaigns, to multi-channel product releases (across web, webinar, digital ad, email, etc.), to nurture campaigns of prospect to long-term customers. This role has the opportunity to grow into strategic planning, and/or Marketing Technology management.

Areas of Responsibility

• Build, deploy and report on campaigns executed in Marketo or equivalent Marketing Automation System, and leverage Martech integrations. Experience in the exact Martech stack is not necessary but must want and enjoy learning new tools.
• Intake planning with cross-functional stakeholders for prioritization and omni-channel campaign execution.
• Responsible for all Marketing Campaign Operations across: email, web forms, nurture builds and maintenance.
• Assists in project management of PMM campaigns: discovery, build and deployment, QA.
• Backup of Marketing Operations - Marketo backend management, architecture requirements and new deployments.
• Develop best-practices for leveraging our entire Marketing Technology stack to engage prospects.
• Track, analyze, and improve on campaigns while reporting on success metrics.
• Working with Lifecycle and other marketer team members, identify and champion new campaign and/or persona opportunities.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch.

Desired Traits, Qualifications, Education and Experience Equivalency

• 3–5 years of professional experience with Marketing Operations.
• Experience within Marketing Automation Platforms (MAPs): Marketo, HubSpot, Eloqua, etc.
• Experience working with Martech platforms integrated with MAP: Drift, Chili Piper, GotoWebinar, systems, and the sync to MAPs (Salesforce and Marketo preferred).
• 4-year degree in Information Technology, Marketing or related field. Degrees in similar areas of study will also be considered.
• Excellent communication skills and the ability to work as part of a team are essential.
• A successful candidate will also exhibit a strong desire to learn and understand all aspects of the company’s operations and be able to interact directly with other departments.
• Highly organized with exceptional attention to detail.
• Ability to handle multiple priorities in a fast-paced environment.
• Ability to travel 0–10% annually in the U.S. for team meetings, offsites, etc.

Perks and Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
• And much, much more!

Fictiv is continuing to expand our remote US workforce. Applicants from the following states are eligible to apply:

Arizona (AZ), California (CA), Colorado (CO), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New York (NY), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY)

Salary Range: $75,000 to $110,000 per year, depending upon experience

Interested in learning more? We look forward to hearing from you soon.